AI Insights · Timothy · April 2024
Top 5 Fashion Games Performance in Switzerland Q1 2024
Discover how the top 5 fashion games performed in Switzerland during Q1 2024, including trends in downloads, revenue, and active users.
Throughout Q1 2024, the top 5 fashion games on the unified platform in Switzerland showed varied performance metrics. Here is a detailed look at each game's performance based on data from Sensor Tower.
Project Makeover saw its weekly revenue start at approximately $47.7K in early January, dipping to around $31.2K by mid-March, and ending the quarter at about $32.3K. Weekly downloads exhibited a downward trend, beginning at 4.1K and decreasing to 1.1K by the end of March. Meanwhile, weekly active users fluctuated, starting at 37.4K, peaking mid-quarter at 32.5K, and closing at roughly 30K.
Covet Fashion: Dress Up Game experienced modest weekly revenue, starting at $1.9K in January and slightly declining to $1.4K by the end of March. Weekly downloads were minimal, beginning at 105 and dropping to 27 by the quarter's end. The game maintained a steady number of weekly active users, hovering around 780 at the start and 635 towards the end of the quarter.
Match Villa™: Makeup ASMR showed an upward trajectory in weekly revenue, beginning at $652 and peaking at approximately $2.9K in early March. Weekly downloads started at 346, spiking to about 1.3K in early February, and then tapering off to 193 by the end of March. The game also saw an increase in weekly active users, starting at 423 and reaching 2.3K before ending the quarter at 1.4K.
SuitU: Fashion Avatar Dress UP had a varied revenue trend, starting at $1.4K, peaking at $2.3K in early March, and closing at $1.6K. Weekly downloads remained relatively stable, starting at 376 and ending at 161. Weekly active users showed steady engagement, starting at 2.2K and ending the quarter at 2.3K.
Lastly, Pocket Styler: Fashion Stars demonstrated consistent weekly revenue, starting at $1.1K and ending at $1.2K. Weekly downloads began at 226 and saw an increase to 293 by the end of March. Weekly active users started at 671, dipped mid-quarter, and then rose to 646 by the end of the quarter.
For more insights into the performance of these apps and other mobile trends, visit Sensor Tower.
